Screenshot

Ioannis Rizomyliotis

Associate Professor

rizomy@uniwa.gr

Office Address

Campus 2, building D, Room 310

Academic area Marketing

Teaching modules

  • Consumer Behaviour
  • Integrated Marketing Communications
  • Principles of Marketing

Short Bio

Ioannis Rizomyliotis is Associate Professor of Marketing at University of West Attica. He holds a PhD from Athens University of Economics and Business. Before joining UniWA he was working at the University of Brighton a Senior Lecturer for 7 years. He has also worked in other universities Italy and the UK. He is also a visiting lecturer in Woxsen School of Business, India. He has extended consulting experience as he has conducted numerous business projects in Greece and the UK.

He researches in the fields of new technologies, innovation adoption, consumer behaviour, marketing communications and digital marketing. Ioannis is the author of 2 books and has published his work in top ranked academic journals (e.g. Journal of Business Research, Industrial Marketing Management, Information Technology & People, European Management Journal, Business Strategy & the Environment). Ioannis was also Nominated as Greek National Coordinator for the European Marketing Academy in 2012. He is a Fellow of the Higher Education Academy.

  • (2008) Doctorate of Philosophy (PhD) in Marketing – Athens University of Economics and Business, Department of Marketing and Communication
  • (2002) Master in Business Administration (MBA) – Athens University of Economics and Business & Erasmus University of Rotterdam
  • (2000) Degree in Business Administration (Bsc) – Athens University of Economics and Business – Department of Business Administration
  • Digital Marketing
  • Consumer Behaviour
  • Marketing for Sustainable products
  • Ahmad, W., Saeed, S., Janovská, K., Rizomyliotis, I., & Ahmed, S. (2024). Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firms. Industrial Marketing Management, 117, 457-466. (ABS 3*, IF: 10.3)
  • Christodoulou, I., Nazarian, A., Konstantoulaki, K., Rizomyliotis, I., & Bihn, D. T. (2023). Transforming the remittance industry: Harnessing the power of blockchain technology. Journal of Enterprise Information Management. In Press. (ABS 2*, IF: 6.5)
  • Christodoulou, I., Lavarini, E., Konstantoulaki, K., Rizomyliotis, I., Tucek, D. and Thu, Q. (2023). Towards a Better Microlevel Understanding of the Use of Emerging Technologies at Work: The Interplay Between Virtual Teams, Knowledge sharing and Innovation Output. IEEE Transactions on Engineering Management.In Press. (ABS 3*, IF: 8.702)
  • Konstantoulaki, K., Rizomyliotis, I., Kostopoulos, I., Magrizos, S. and Tran, TB. (2023). BYOB of wine, but which one? Unveiling new boundary conditions and moderating effects for Restaurant Patrons’ consideration set formation. British Food Journal. DOI: 10.1108/BFJ-01-2023-0055. Accepted for publication. (ABS 1*, IF: 3.224)
  • Magrizos, S., Roumpi, D. & Rizomyliotis, I. (2023). Talent Orchestration and Boomerang Talent: Seasonally Employed Chefs’ Evaluation of Talent Management Practices. International Journal of Contemporary Hospitality Management. ahead-of-print. (ABS 3*, IF: 9.720)
  • Rizomyliotis, I. (2023). Consumer Trust and Online Purchase Intention for Sustainable Products. American Behavioral Scientist. Accepted for publication. (ABS 1*, IF: 2.531)
  • Kostantoulaki, K., Kaimakis, K., Kaldis, P., Rizomyliotis, I. (2023). Mobile apps personalisation and shareability as drivers of students’ choices. International Journal of Electronic Marketing and Retailing. 14(2):1  http://dx.doi.org/10.1504/IJEMR.2023.10051922
  • Rizomyliotis, I., Konstantoulaki K. & Giovanis A. (2023). Social Media Influencers’ Credibility and Purchase Intention. The moderating role of green consumption values. American Behavioral Scientist. Accepted for publication. (ABS 1*, IF: 2.531)
  • Giakoumelou, A., Salvi, A., Kvasova, O. & Rizomyliotis, I. (2023). The start-up’s roadmap to Private Equity financing: Substituting discounts with a premium in valuation for growth. International Journal of Entrepreneurial Behavior & Research. Accepted for publication. (ABS 3*, IF: 6.301)
  • Rizomyliotis, I., Kastanakis M.N., Giovanis A., Konstantoulaki K. & Kostopoulos, I. (2022). “How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment, Journal of Business Research, Vol. 153, pp. 329-340 (ABS 3*, IF: 10.969)
  • Riva, F., Magrizos, S., Rubel, M. R. B., & Rizomyliotis, I. (2022). Green consumerism, green perceived value, and restaurant revisit intention: Millennials’ sustainable consumption with moderating effect of green perceived quality. Business Strategy and the Environment, 31(7), 2807-2819 (ABS 3*, IF: 10.801)
  • Giovanis, A., Rizomyliotis, I., & Kavoura, A. (2022). On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers. European Journal of Tourism Research, 30, 3005-3005.
  • Konstantoulaki, K., Rizomyliotis, I., Cao, Y. and Christodoulou, I. (2022), Social media engagement and the determinants of behavioural intentions of university online programme selection: the moderating role of mindfulness, Corporate Communications: An International Journal, Vol. 27 No. 3, pp. 457-469. https://doi.org/10.1108/CCIJ-07-2021-0081 (ABS 1*)
  • Konstantoulaki, K., Rizomyliotis, Lionakis, K. and Chen, Y. (2021). On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of Alternatives. Review of Marketing Science. https://doi.org/10.1515/roms-2021-0063 (ABS 1*)
  • Giovanis A., Rizomyliotis, I., Kostantoulaki, K., Magrizos, S. (2022). Mining the Hidden Seam of Proximity M-Payment Adoption: A Hybrid PLS-Artificial Neural Network Analytical Approach. European Management Journal, Vol. 40 (4), pp. 618-631 (ABS 2*, IF: 6.11)
  • Rizomyliotis, I., Poulis A., Kostantoulaki, K., Giovanis A. (2021). Sustaining Brand Loyalty: the Moderating Role of Green Consumption values. Business Strategy and the Environment, In-Press, (ABS 3*, IF: 10.801)
  • Konstantoulaki, K., Kokkinaki, F. and Rizomyliotis, I. (2021). Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity. Review of Marketing Science, Vol. 19(1), pp. 75-100 (ABS 1*)
  • Lodorfos, G., Konstadopoulou, A., Kostopoulos, I., Rizomyliotis, I. and Wu, J. (2020), Guest editorial, Journal of Global Responsibility, Vol. 11, No. 4, pp. 325-327, https://doi.org/10.1108/JGR-10-2020-111. (ABS 1*)
  • Rizomyliotis, I., Zafeiriadis D., Konstantoulaki, K., and Giovanis, A., (2020). Optimal Instagram Advertising Design Features.  A study on brand image and Millennials consumer’s purchase intention. International Journal of Internet Marketing and Advertising. Vol. 15 (4), pp. 394–411. (ABS 1*)
  • Konstantoulaki, K., Yigitbas, A., Giovanis, A., and Rizomyliotis, I., (2020). Consumer Attitudes and Behavioural Intentions towards Corporate Social Responsibility: Evidence from the Airline Industry. Journal of Air Transport Studies. 11 (1), 47-70.
  • Rizomyliotis, I., Poulis A., Giovanis A. Kostantoulaki, K., and Kostopoulos, G. (2020). Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry. Journal of Strategic Marketing, 28 (1), 1-15. (ABS 2*, ABDC 3*, IF:3.602)
  • Konstantoulaki, K., Rizomyliotis I. and Papangelopoulou A. (2019). Personalised Content in Mobile Applications and Purchase Intentions: An Exploratory Study. Business and Management Studies. 5(4), 13-23.
  • Poulis, A., Rizomyliotis, I. and Konstantoulaki, K. (2019). Do firms still need to be social? Firm Generated Content in social media. Information, Technology & People. 32 (2), pp.387-404. (ABS 3*, IF:3.879)
  • Konstantopoulou, A., Rizomyliotis, I., Kostantoulaki, K., Raghad B. (2019). Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM. ISSN 1934-8835. DOI https://doi.org/10.1108/IJOA-04-2018-1406 (In Press). International Journal of Organizational Analysis. (ABS 1*, ABDC 2*)
  • Olaleye, S. A., Ukpabi, D., Karjaluoto, H., & Rizomyliotis, I. (2019). Understanding technology diffusion in emerging markets: The case of Chinese mobile devices in Nigeria. International Journal of Emerging Markets, 14(5). (ABS 1*)

Books and Monographs

  • Rizomyliotis, I., Konstantoulaki, K., and Kostopoulos, G. (2017).  Business-to-Business Marketing Communication. Value and Efficiency considerations in recessionary times. Palgrave McMillan. London. Monograph. ISBN 978-3-319-58782-0.
  • Poulis, A., Rizomyliotis I., and Konstantoulaki, K. (2017). Digital Branding Fever. Business Expert Press. New york. ISBN 9781947098824.

Book Chapters

  • Giovanis, A., Kavoura, A., Rizomyliotis, I., Varelas, S., & Vlachvei, A. (2019). Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services. In Strategic Innovative Marketing and Tourism (pp. 551-558). Springer, Cham.
  • Konstantoulaki, K., Yigitbas, A., Giovanis, A., & Rizomyliotis, I. (2019). Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations. In Strategic Innovative Marketing and Tourism (pp. 673-681). Springer, Cham.